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4 posts from January 2011

January 24, 2011

Are directory submissions (like buyersguide.plastics.com) of value?


Today I'm mentioning the value, or effectiveness, of directory submissions to a sites google rankings.

Some SEO'ers (especially those that are selling stuff) will tell you submissions are no longer valuable, you should just use (insert SEO tool or service here).

It's bull. Now lets bring this to relevance to the plastics industry.

The directories we are discussing are business directories where one can go in and submit their web site to be included in that directory.

Examples of such directories include:

  • http://buyersguide.plastics.com
  • http://www.polymerdirectory.com/
  • http://www.plasticsnewsdirectory.com/

and so on...

The question is, "If I take the time to enter myself in relevant directories, will it do me any good regarding search engine optimization (SEO) for my site, www.acme-molders.com?"

Some experts, as mentioned above, say don't bother. They couldn't be more wrong. First, most relevant directory sites will have MUCH high google rank relative to plastics terms than your site and that link back to your site is probably worth dozens or hundreds of links from weaker sites like your own.

Pdc-directory-206x488Link rank by google is among the highest parts of the google algorithm, and directories ARE including in that ranking.  There is likely no more valuable SEO you can do. By value, I mean what you're getting in SEO versus the minimal time it takes to do it yourselves.  This is something any junior staffer can be trained to do.  No software to purchase, no experts to source out to. One of our SEO staffers read this SEO blog and brought this to my attention:

Is This Proof Directory Submission Still Works?

In it he discusses how even SPAM words/links entered into some generic directory and being registered and ranked highly on google as of now.  And if SPAM is ranking highly, than certainly relevant words/links will rank even higher.

So again, the relevance of this to plastics companies is this: Enter your site into well known directories relevant to plastics and YOUR site's google rankings will increase. That simple!

And, as mentioned above, plastics.com has such a directory and provides free links to industry businesses, and even has a program where you can get a premium link at no-charge!

So, if you care at all about your google traffic,  get out there and start linking your site as much as you can!





January 12, 2011

Free Plastics.com Buyers Guide Entry & Link Building

Hi all,

Today I want to remind folks that plastics.com has a buyers guide that allows for a free listing. Our membership includes over 5,000 members ID'ed as purchasing agent. The guide is located at buyersguide.plastics.com  

Now, in addition to us here simply wanting our directory to be very full, there is a reason that EVERY PLASTICS FIRM in the world should WANT to be listed here. That reason? Link Building!

As google's search engine algorithm has evolved over the years, mainly in trying to subvert black hat seo-ers, google has become much more sophisticated in the details of what will rank your site highly.

One of the MOST important factors now is;

  • how many external links from other sites point to your site?
  • how relevant and trusted are those sites?


At first, you could simply load up on junk links from anyone, and that worked. No longer. Now, it HAS to be a relevent site or you actually can get your rankings punished, if you link to many non-relevent sites or to sites google knows as link farms or any other site that has many unrelevent sites linked to it.

Now, your links MUST be relevant. Plastics.com is relevant to anyone within the plastics industry and our buyers guide provides you with that valuable link.

We need to mention Google Page Rank. It is an adequate tool for determing how important (or valuable) your site is. The rank goes from 0-9 and each step up is exponential. So an amazon.com or ebay.com will be a 9. A brand new site will be a zero. Most small business sites site in the 3-4 range.

Now, google ranks the importance of your link. So a link to your site from a Page Rank 6 site (like plastics.com) is worth literally dozens upon dozens of links from sites in the 3-4 range.

Plastics.com has what google terms as a high trust level as it is SO OLD (over ten years) and has such a lengthy history of being a valuable plastics resource.

Check your web site's linkage score free, here:
Check your web site google page rank free, here:

So there isn't a site in the world that should hesitate to get a link from ANY high ranked plastics site. Unfortunately, many small business owners don't know this. Don't be one of those!

The fact that most small businesses are clueless is actually a big advantage to you (reading this). Go build some links and, all other things being equal, you will be killing your competitors on google.

Use the tools above to check your rank and your link quantity versus your competitors.

This is also an easy thing to assign to a staffer. Get (and give) links to all of your relevant contacts, clients, etc.

Now, here at plastics.com we've gone a step further. We've set it up so that YOU can have a link from plastics.com to you at no charge. Just go to the buyersguide.plastics.com and follow the instructions for the free registration.


If you have any questions or would like to do this online right along with us, simply call our staff number at 1-978-602-8123 and we'll be glad to help.

A simple win-win for everyone. See you on plastics.com!

PS: I have a Link Building article on our site as well:

Link Building 101 Article by Greg Koski


January 06, 2011

Finally, someone agrees w/me regarding the Gyres

It was nice to see someone agree with me!

Scientists from Oregon State University state:

  • claims that the “Great Garbage Patch” between California and Japan is twice the size of Texas are grossly exaggerated
  • claims that the oceans are filled with more plastic than plankton, and that the patch has been growing tenfold each decade since the 1950s are equally misleading
  • it is simply inaccurate to state that plastic outweighs plankton, or that we have observed an exponential increase in plastic

The full article is a plastics.com "plastics NEws Today" top story, and the article link is here:

Media Portrayal of Oceanic 'Garbage Patch' Misleading

Plastics.com has a discussion of this going on here:


Please add your thoughts to this.

Personally, I hate when activist journalists, who pretend to be writing neutral articles, skewer the truth via exagerations and misleading statements.  I think that THEY thinbk they need to cause a panic so that someone will pay attention to them and their interests.

I don't mind when someone voices an OPINION, only when it is disguised as journalism.

And of course the plastics in the gyres is a significant problem, no question, lets just keep the hyperbole down.






January 03, 2011

My News Years Resolution... Blog More and Now Some History

Ok, so I take a year off here and there, so what?

Anyway, some news on plastics.com if you haven't visited lately. 

This June 20th will mark our official tenth birthday using the domain name plastics.com!

Even older than that, we started in 1994 as polylinks, then polymers.com early in 1995!

Here is the History of Polymers.com - Plastics.com Polymers-home110x335

In 1994, a small high-tech compounder of engineering plastics, Phoenix Polymers Inc., launched the first plastics portal as part of it's corporate web site. That section of the site was known as Poly-Links.

Wildly popular, in 1995, it was spun off into it's own site with the domain name polymers.com. The site offered industry links and ares for resumes, articles, chat and much more.

Ziff-Davis named it one the ten most significant technology sites worldwide in 1996.

So popular and full of potential, key managment of Phoenix Polymers soon sold their interest in that firm to pursue plastics related internet ventures full time and in the person of Greg Koski, founder, still do today at plastics.com, llc.

This pioneer site helped influence many followup sites such as PolySort, PlasticsNet, Omnexus and more.

Polymers.com went on to win many substanial web awards during the nineties including several international awards from industry organizations as well as internet entities.


Please note, the logo used above is our 'vintage' circa 1995 original logo.

TOP10MED2 A sucessful and profitable site since inception, it underwent a name change in the year 2000 to become plastics.com. Plastics.com being perceived as the better of the two names for directly serving the plastics industry.

The domain has been kept active and pointing at plastics.com since then to take advantage of search engine rankings and links.

For those interested, a web archive shows some of what the site looked like in 1997:

PDC web.archive.org 1997

Today, plastics.com carries on with the same mission and goals, servicing tens of thousands of members who make up the world's largest plastics internet community.



Clicking here will bring you directly to the www.plastics.com main page

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