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March 30, 2009

Some Good News - Internet Ad Revenue Hits Record High 23 Billion

News I like to see:

Q4 '08 Revenues Total $6.1 Billion; Growth Continues Despite Difficult Economy

Interactive Advertising Bureau Site The Interactive Advertising Bureau is THE organization for internet ad standards and revenue reports. The 4th quarter revenue report shows total revenue of over 23 Billion and continued, albeit slower, growth.

Since most plastics.com revenue is via internet advertising, mostly by way of our sponsorships, this is good news for us. It also means continued bad news for print ads as growth in manufacturing industries revenue is coming mostly at the cost of print ad revenue. IAB reposts this is the 5th consecutive year of record results.

A copy of the full report is available at: http://www.iab.net/AdRevenueReport




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